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Art Label

ABOUT THE ART PROJECT

Totem Art –
A variety of animals and elements, characteristics and qualities, whose combination create a new, wholesome being and give the world a special frequency. The totems are a series of personal works that were born out of the excitement and celebration of the union of a couple in marriage and parenthood. Each picture is a union between two or an expansion and birth of a child. In due course the totems appraised and emphasized the qualities and characteristics of the seasons and cyclicality of time. The art is based upon hand drawings and repeated digital processing. Each print has a rich history of dozens of drafts and sketches behind it.

Hebrew Kanji-
Words, a meaning derived from a combination of letters that trace back to ancient pictograms. Hebrew Kanji was inspired by Chinese calligraphy and created in the spirit of ancient pictograms, which constituted the beginning of language and spelling. In similar fashion to Chinese calligraphy, the letters are created and combined by the intention and movement of the writing body. The symbol that arises from the combination of the Hebrew letters holds a visual and material meaning, just like a symbol, and corresponds with the original meaning of the word.

Both series is placed on cotton paper by screening print technique in a limited number of copies.

BRANDING & VISUAL CONCEPT

VISUAL CONTENT PRODUCTION

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